New Balance Case Study
How should New Balance respond to the Adidas/Reebok transaction? In response to the Adidas/Reebok transaction, New Balance should not panic or revamp its business model but continue to focus on their core strengths and rely on the brand image they have build for decades. The “big players” in the market, namely Nike, Adidas and Reebok greatly differ in business model and focus compared to New Balance. While they battle the fight of convincing the fashion-oriented youth with extensive marketing campaigns, sport star endorsements and a great number of shoe models, New Balance was able to avoid attrition and successfully create a loyal following. New Balance Shoes provide great performance while still being comfortable and adaptive.
